Ordinary language is all right.
One could divide humanity into two classes:
those who master a metaphor, and those who hold by a formula.
Those with a bent for both are too few, they do not comprise a class.
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Belief by proxy.
I like when products say things like 'SAME AMOUNT OF CHEESE' on their packaging, it's reassuring.
My rabbit priors have changed.
(In Either/Or, A is suspicious of metaphors but he uses one 'to call the reader's attention' to something because, he says, it's 'the only means I have for putting myself in touch with him', p. 130.)
The right to be believed in what one says, i.e., authority.