Ordinary language is all right.
One could divide humanity into two classes:
those who master a metaphor, and those who hold by a formula.
Those with a bent for both are too few, they do not comprise a class.
The Lomax 1939 Southern States Collection of the Library of Congress, genre by state list
'the furthering of an event that goes far back'
(Ten minutes would be JUST FINE.)
For a few minutes I was convinced 'Rollin' and Tumblin'' had to be like ten minutes long.
Bus driver to man with extremely large suitcase:
'I bet you've got your lunch in there!'
I think the quotation marks devalue that one a little.