Ordinary language is all right.
One could divide humanity into two classes:
those who master a metaphor, and those who hold by a formula.
Those with a bent for both are too few, they do not comprise a class.
'"This is a university, my friend," said one representative when asked about Axact. "I have no idea what you're talking about."'
'… establishing a habit…'
'We have no politics of time.'
'… the very idea of waiting is frowned upon.'
79 Theses on Technology
'… still this young man wasn't going home to his parents that night.'
'… trying to figure out what in the world we can do with and about the genres in which we choose or in which we are forced to live.'
'… some beautiful conclusive sentence…'
'In its original form, the blog, or web log, was more a reader’s medium than a writer’s medium.'