Ordinary language is all right.
One could divide humanity into two classes:
those who master a metaphor, and those who hold by a formula.
Those with a bent for both are too few, they do not comprise a class.
Remark parenthetically on what everyone knows.
Stand off to the side.
Make them go back.
Some salads are green. I mean, like, really green.
Adorno calls Schopenhauer a 'malicious heir of the great speculators'. I distrust any of Schopenhauer's commentators who fails to appreciate that malice, that delight in almost surreptitiously inverting as much of the tradition as possible.
'In the end hope, wrested from reality by negating it, is the only form in which truth appears. Without hope, the idea of truth would be scarcely even thinkable, and it is the cardinal untruth, having recognized existence to be bad, to present it as truth simply because it has been recognized.'
Nerd vérité is when Peter Bishop sits down at a computer and then asks someone, 'where does this print?'.