Ordinary language is all right.
One could divide humanity into two classes:
those who master a metaphor, and those who hold by a formula.
Those with a bent for both are too few, they do not comprise a class.
Act as if we're all always playing along.
Allow for only the truly foolish ever to be fooled.
Play what people say off what others see.
Let subtleties come to surfaces.
Be honest about someone's dishonesty.
What aphorists notice is as old as humanity, unless it dates to better times, which are rarely ours.
So that others will turn out to have failed to notice, or failed to admit, never claim to have discovered anything new.
Make anxieties routine.
Confirm an anxiety.